“A company that is unable to assert itself on the Chinese market may no longer consider itself a global player“
China is not only an attractive market but also a complex one, which makes it increasingly difficult to simply transfer sales and marketing strategies that are successful in Germany and Europe to China.
This is where we provide competent assistance when it comes to finding answers to the following questions:
- A look at the world production rankings shows that there are many production sectors in which China occupies one of the top placings, in many cases as the undisputed leader in the field. Why is it that German companies are choosing this moment to enter such a fruitful market? How can this conflicting situation be resolved?
- Does your company actually have any chances in China? And if so, how long for?
- What strategy and implementation plan does your company require to be successful in China?
- What are the difficulties that you can expect when launching your products on the Chinese market, and how can you avoid them?